I TURN DATA INTO DECISIONS • IDEAS INTO EXPERIENCES • COMPLEXITY INTO CLARITY
A portfolio of data, digital products and experiences — built to make messy information useful, decisions sharper and interfaces feel alive.
A hiring manager should understand the range in seconds — then stay because the thinking is interesting.
“Good work lives between disciplines.”
I move from stakeholder requirements to data models, from dashboard hierarchies to interface details, from marketing attention to operational constraints. Not because I want to be everything — because the strongest product decisions rarely belong to one department.
Not a skill list. A connected system of capabilities, tools and business context.
Requirements → BRD/FRD → UAT → traceability → decisions. I speak stakeholder, operator and builder.
SQL, Tableau, Power BI, data quality, mapping, MDM and reporting systems that turn noisy information into decisions.
Python, predictive modelling, AI-assisted workflows and output validation — practical, measurable, production-minded.
UI/UX, information architecture, colour psychology, mobile behaviour, presentations, CRO and visual storytelling.
Next.js, JavaScript, Shopify, Cloudflare, automation and vibe coding — from blank canvas to deploy.
Marketing instinct, business thinking, trading-informed risk sense and the art of getting attention without begging for it.
Every public GitHub repository can become part of this vault automatically. Build a repo, push it, and the portfolio discovers it on the next visit — with the data, build story and live domain in one place.
WordPress → Shopify migration planning, mapping, validation and data-quality controls across 500+ GB of business-critical data.
EDA, feature engineering and regression modelling in Python to turn real-world ride data into a pricing forecast.
The through-line is the same: understand the problem, reduce noise, make the signal useful.
Enterprise migration, governance, validation and AI-assisted implementation for a remote US client.
20+ client accounts · dashboards · DQ controls · mapping/remediation · UAT · workflow automation.
High-volume validation, discrepancy analysis and executive reporting with 100% SOP adherence.
Observe first. Pattern-match second. Decide with intent.
Business Analysis, Data Analytics, AI/ML, UI/UX, Automation, Vibe Coding, Product Thinking, Marketing and Presentation — the skills behind the work.
For roles in Business Analysis, Data, AI/ML, product, UI/UX, automation or the places where those worlds collide — send the signal.
